Cognitive Bias Essay Example | Topics and Well Written Essays - 500 words

Cognitive Bias - Essay ExampleAbility to recognize cognitive bias is of result importance in order to conduct any qualitative behavioural research. Cognitive bias lav reduce or even spoil the findings of a research having a solid research heading structure. While conducting cognitive bias it is important for the researchers to be aware of cognitive bias on both(prenominal) sides. The real course of concern is that the quantification of emotion using cognitive interpretation is likely to be flawed. contemporaneous measurement methods like focus group, questionnaire surveys are used to ask questions to the respondents. But when a respondent is asked a written or verbal question, the chances of being exposed to cognitive bias is very high. Groupthink also know as herd behaviour or bandwagon effect occurs when the group members reduce the personal beliefs to maintain glueyness among the group. In a group a true individual whitethorn feel out of the console zone if the personal po int of views does not match that of the others. Therefore the groups member may go with the accord of the others. Another kind of cognitive bias is termed as the availability bias. When the participants are asked certain questions, the respondents are most likely recalling the recent experiences of such instances that come to mind very quickly.